I am a graduate of the UBC/DAA Award of Achievement in Digital Analytics.
I enjoyed this course. A lot of people asked me if it was worth it, and all I can say is “Well it’s worth it to me, because I paid the tuition and I had to get as much as I could out of it.” We’ll see what value I can bring to my new employers and clients. That’ll be the true test.
Here’s what you need to know about the Digital Analytics Program
If you’re thinking about it, here’s what I know from having taken it.
Online. You can do this from anywhere. I had classmates in Germany and Hong Kong. Even while I was leading a Habitat for Humanity trip in El Salvador, I used the slow internet from the hotel to hand in my assignment and to talk on the forum. Thank goodness for internet – but woah did it ever feel like the old days of dial-up over there in El Salvador.
These courses are self-paced but have specific dated deadlines for assignments, so if you’re thinking about taking it, make sure that you do have time in your schedule to put in your assignments on those dates.
How much time do I need to allot weekly?
Give yourself at least 8 hours a week to get through the classes. I spent about 12 hours a week because I really wanted to get some deep learning.
Do the assignments
This goes without saying but when you get your assignment, start thinking about it right away because they are assignments that you can’t wing or do last minute without it showing that you did it last minute. You have to use your analytical brain folk — and believe me, you have an analytical brain or else you wouldn’t be seeking out the certificate.
Should I have a base of Internet Marketing / Website Development to begin with?
Most people in the program had a background in Web or Marketing. If you’re new to the space then allot more time to study what they are saying.
Do they teach you Google Analytics or any other software?
No, that you have to learn on your own. The concepts that are taught are tool agnostic, so if you’re using Adobe Marketing Cloud, Google Analytics or whatever, you can know what to measure. As John Naisbett said, “We’re drowning in Data but starving for information.” The course is a good place to start so that you don’t drown and so that you know what to measure, and how to go about it.