My words with moving pictures and audio.
It’s Just a Machine…metal, plastic, and electricity. A program tells it what to do; to fetch things, to get your email, to print, or open a file…components that are supposed to speak to one another… and when they do, it’s fantastic! Work gets done, and your business can grow.
Until the day the signals get crossed. Maybe your computer won’t start up, or emails aren’t sending. Maybe the internet doesn’t work, or the file that you’ve been working on for the last 3 days disappeared. You’ve lost days of work! It feels like the machine is in charge of you and not the other way around…..
At the beginning of this year, I worked for Epic Technical Solutions, an IT Support and Management company in Toronto. I met the owner, Jory, when I worked at The Canadian Music Centre years many years ago. I was a client.
For Epic Tech, my role was Solutions Consultant, however, I put my WordPress Developer / Content Marketing / Copywriter / MakeThingsHappen hat on and we created a brand new website and this video – we interviewed some of Epic Tech’s coolest clients, all of whom were so happy to be included. You know you’re good when they say yes right away to a camera in their face.
This was filmed beautifully and edited by Tony Mac, story edited by Jory Lane and Anna Fanjoy (because as you know, I can be verbose), and the voice over was done by Darius Truhlar. This is the second video that I’ve collaborated with Jory on, the first one being the ukulele video that paid for my Hawaii trip.
One of my favorite parts of the online commercial is when the ukulele kicks in (not my pressure there, that wasn’t chosen by me, but works great). Jory speaks directly to the camera while leaning on the gumball machine and Juno the Dog is on the pinball machine. That part wasn’t me, but it makes me chuckle. That part in the commercial is reminicent of commercials that I used to see on TV where the business owner speaks directly to the camera. C’mon! You gotta love the gumballs, dog, pinballs. These show a personality to everyone that says “We’re fun people too, not just nerds who will talk over your heads and being mean to you when your computer breaks. We’re people people.” That’s the truth. They’re proactive in what they do and they keep things running smoothly so you never have to freak out about your IT infrastructure (or even know much about it if you don’t want to).
I’ve worked in IT for 15 years so I’m not terrible on the IT front. I can assemble a PC from scratch, install RAM etc. but whenever I have IT issues, I talk to these guys because they’re like IT ninjas. That’s my unpaid and unsponsored endorsement.
If your organization has 5-50 users and you need IT help, then call Epictech is 416-477-7324. http://www.epictech.ca/. Tell them that Amber sent you, ’cause it’s just a machine. 🙂