“It’s just a machine. Metal, plastic, and electricity.
A program tells it what to do, to fetch things electronically… to get your email, to print, or open a file. Components that are supposed to speak to one another. And when they do, things are fantastic! Work gets done, and your business can grow.
Until the day the signals get crossed. Maybe your computer won’t start up or emails aren’t sending. Maybe the Internet doesn’t work or the file that you’ve been working on for the last three days disappeared and you’ve lost days of work.
It feels like the machine is in charge of you and not the other way around.
I put on my writer and directorial cap, and wrote the script for this online commercial for Epic Tech.ca, an IT Support and Management company in Toronto for which I put the online website up for.
We gathered up the customers that really believed in them for the testimonials. I think the final product turned out pretty well. This video, shot and edited by Tony Mac will likely be sliced up for other use.