My answer to him was. Hire someone to fix it, preferably someone who is a good developer, has their finger on the pulse when it comes to SEO and Analytics. That combo is hard to find sometimes, believe me, I know. Take it from a PM/Analyst who is also a WordPress Developer, an SEO Consultant and Web Analyst. I’ve been around the block I feel lonely sometimes.
If your eyes glazed over that last sentence then you’re not alone. Last week I was using a whiteboard to explain something technical to a client of mine.
“OK. I understand what you mean now, but gawd…why do they have to make it so complicated? I’m just a small business owner.”
And that’s the issue. It’s not like you studied Computer Science. You have to know more and more these days. It’s likely that like many a small business, you have to scramble to find someone who makes websites There’s time involved, there are decisions to make and of course, there is money. If you’re a small business folk who isn’t particularly techy, it’s likely that you probably didn’t foresee having to do a site redesign or to create a mobile site out of thin air this year. Well, let me put on my Project Management / Business Analyst hat on for you to help you understand how to solve this issue.